Choropleths
Thematic map in which values of a variable are encoded using a color gradient of some sort
- Counterpart of the histogram
- Values are classified into specific colors: value –> bin
- Information loss as a trade off for simplicity
Classification choices
- N. of bins
- How to bin?
- Colors
How many bins?
- Trade-off: detail Vs cognitive load
- Exact number depends on purpose of the map
- Usually not more than 12
Unique values
- Categorical data
- No gradient (reflect it with the color scheme!!!)
- Examples: Religion, country of origin…
Equal interval
- Take the value span of the data to represent and split it equally
- Splitting happens based on the numerical value
- Gives more weight to outliers if the distribution is skewed
Quantiles
- Regardless of numerical values, split the distribution keeping the same amount of values in each bin
- Splitting based on the rank of the value
- If distribution is skewed, it can put very different values in the same bin
Other
- Fisher-Jenks
- Natural breaks
- Outlier maps: box maps, std. maps…
Color schemes
Align with your purpose
- Categories, non-ordered
- Graduated, sequential
- Graduated, divergent
TIP: check ColorBrewer for guidance
Tips
- Think of the purpose of the map
- Explore by trying different classification alternatives
- Combine (Geo)visualisation with other statistical devices