Before we delve into different types of data maps...
Modifiable Areal Unit Problem (Openshaw, 1984)
Scale and delineation mismatch between:
In some cases, it can seriously mislead analysis on aggregated data (e.g. Flint, MI!!!)
Always keep MAUP in mind when exploring aggregated data!!!
Align with your purpose
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Different classification schemes can produce widely different maps as a result of:
Best advice is to explore different ones and combine choropleths with other graphical devices like histograms or density plots
"Data maps where the variable is encoded, not by a color gradient, but by distorting the shape/size of the geographical objects"
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Geographic Data Science'17 - Lecture 4 by Dani Arribas-Bel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.